Text Message Marketing Best Practices
The limitations of SMS is a double edged sword. You only have so many characters to share your message but that limitation can actually be a knock-out punch if crafted carefully. The cost of sending SMS combined with the character limitations forces us to carefully manage who we send our messages to, when we send our messages, and what we say in our messages.
Who to send SMS marketing messages to
It's best to segment our lists either into random chunks or based on a few criteria like the last time your customers visited or made a purchase, how much they spent, or demographic information. The criteria is going to depend on the purpose of your marketing campaign.
For example, if you have a list of a couple thousand customers and after getting a few cancellations for a spa treatment, you want to fill those slots, you could break that customer list into chunks of 100 and offer them a 30% discount. That way if only a few of those customers convert, you fill you slots and you get to save the remaining list for other days when you want to fill available slots so as not to bombard your entire customer list.
When to send SMS marketing messages
Notifications can be annoying and pervasive. That's why it's best to send messages during normal business hours. People expect to hear about non-personal matters throughout the day during normal business hours so they'll be more receptive to your messages if you schedule your messages accordingly.
What to say in SMS marketing messages
Keep it short and sweet!
An example of a promotional offer might look something like this:
