Text Message VS Email Marketing
People are inundated with emails and gone are the days of 90% open rates. Or are they?
Text messaging still boasts a 90% open rate and the few saavy businesses that are utilizing them well are getting mutliples on their ROI. Compared to marketing channels like facebook and adwords where the cost of attention has gotten a lot more expensive than they used to be, utlilizing SMS marketing is becoming a more reliable investment to boost revenue.